What is B.L.I.S.S.?

B.L.I.S.S. — Breaking Limits. Inspiring Strength & Sisterhood. — is a mission-driven brand and community empowering women in powersports. We believe in riding with heart, giving back, and lifting each other up along the way.

Where It All Began

Our love for snowmobiling runs deep — over 40 years on the throttle, chasing fresh trails and big adventure. But the real journey began when we combined that passion with purpose.

For nearly two decades, our founder has supported a cause and organization that’s personal to her. She lost her step-mother-in-law to breast cancer 20 years ago, and her memory continues to fuel our passion for giving back. Now, it’s time for us to share that passion and purpose on a much bigger scale.

A Cause Close to our Hearts

Charitable giving is in the DNA of B.L.I.S.S. — because for us, riding is about more than the trails and backcountry. It’s about showing up for the people and communities that make this sport possible..

Why B.L.I.S.S. Matters

While there are many strong, talented women in powersports, there’s still a gap in the industry. Few brands reflect our experience, our voice, or our values. That’s where B.L.I.S.S. comes in.

This is a space where women can connect — where we can be strong, feminine, and fierce. Where we share knowledge and stories, connect with each other, give back, and share our passion for the sport. It’s a space built for us, by us.

The Trail Ahead

Snowmobiling has taken us places we never imagined — from the the trails of Northern Wisconsin and Michigan’s Upper Peninsula to the backcountry out West. It’s introduced us to lifelong friends, built our confidence, and given us purpose.

With B.L.I.S.S., our hope is to build a sisterhood of women who ride with strength, passion, and heart — and who give back every step of the way.