What is B.L.I.S.S.?

We are more than riders. We are women who chase freedom, forge new paths, and refuse to be limited by what the world thinks we can or can’t do. For us, snowmobiling isn’t just a sport - it’s a way of life, a place where courage meets adrenaline and community meets purpose.

B.L.I.S.S. was born from the belief that the trails are for everyone; and that when women ride together, we create something powerful. We ride with heart, we ride with strength, and we ride with the unshakable bond of sisterhood.

But our mission doesn’t stop at the throttle. B.L.I.S.S. is about giving back, honoring those we’ve lost, and fueling causes that matter. Every ride, every event, every piece of gear carries a greater purpose: to inspire, to uplift, and to make an impact that lasts far beyond the snow.

We are bold. We are relentless. We are a community that chooses connection over competition and purpose over limits.

This is B.L.I.S.S.

Where It All Began

For over 40 years, snowmobiling has been more than a pastime - it’s been our way of chasing freedom, connection, and adventure. But B.L.I.S.S. didn’t begin with just a love of the ride. It began with a deeper reason to keep going.

Nearly two decades ago, our founder lost her step-mother-in-law to breast cancer. That loss became a turning point - transforming grief into fuel, and passion into purpose. For years, giving back was a personal mission, carried out quietly through causes close to the heart.

B.L.I.S.S. is where that mission finds its full voice. It’s a movement that blends the adrenaline of the throttle with the power of sisterhood, built to break limits and create impact that lasts beyond the trails. Because here, riding isn’t just about where we’re going - it’s about why we ride.